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Social Media Strategies for Electrical Contractors

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By establishing and maintaining a social media presence, contractors can engage with their employees/customers and grow their businesses.

Today’s mobile devices offer a world of connectivity and information at your fingertips. Electrical contractors can leverage the widespread adoption of this technology with a well-executed social media strategy. For example, Cupertino Electric, Inc. (CEI), San Jose, Calif., connects with employees, customers, and the community on Facebook, LinkedIn, Twitter, Instagram, and Glassdoor with posts that are customized for each channel.

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